Coral Adoption Program In Collaboration With Yayasan Coral Malaysia


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Our objectives?

To generate income for YUM's endowment fund

To support the United Nation Sustainable Development Goals (UNSDG) – 14 – Life Below Water

Conserve and sustainably use the oceans, seas and marine resources for sustainable development

To help sustain marine related industry in collaborating with Yayasan Coral Malaysia

To embed MMU Technologies and to provide avenues for MMU Reseachers embark on new and innovative technologies

How does it work



  • Tax exemption
  • Company name/Individual will be pledge
  • Complimentary visit to Pulau Bidong, Terengganu
  • Live feed from the sea
  • PADI license
  • Involvement in annual marines program
  • Promotion at Website and Newspaper


  • Coral reefs provide a livelihood for millions of individuals in the tourism industry, including hotel workers, snorkel guides, dive guides and more.
  • At least 94 countries and territories benefit from reef tourism. In 23 of these, reef tourism accounts for more than 15 percent of gross domestic product (GDP)
  • People the world over visit coral reefs to enjoy the recreational activities provided by coral reefs, including SCUBA diving, snorkeling, and glass-bottom-boat viewing


  • They serve as natural marine barriers that protect coastal communities from high impact waves during tropical storms, hurricanes and tsunamis.
  • Natural ecosystems provide a number of services that benefit people directly. For coral reefs, these ecosystem services include fish production, shoreline protection, and opportunities for tourism and recreation

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